文/sciascia@顶尖文案topys
巴西ANJ全国报业协会为了强调和突出其公信力而推出的一系列平面。与法官辩驳真理、向独裁者申张民主、对政治家错误做法的批评与指责、对新纳粹的强力批判……对于一切不符合真理与民主的事情，就像看见厌恶的苍蝇一样，竭尽全力将其拍死。震撼的视觉传达出的果断、坚决与威严，让人值得信赖。
法官——真理
独裁者——民主
政治家——指责
新纳粹——批判
ANJ. National Newspaper Association.
Campaign for The National Newspaper Association to reassure the importance of the newspaper as a media that goes deep into the news.
Advertising Agency: F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
Client: National Newspaper Association
Copywriter: Eduardo Lima
Art Directors: Luciano Lincoln
Creative Directors: Fabio Fernandes and Eduardo Lima
Photographer: Alexandre Ermel
Art buyers: Cristiano Godoy and Edna Bombini
Producers: José Roberto Jekl and Armando Ferreira
