Reach牙线广告:路边的野草

文/Aoi@顶尖文案TOPYS

 

路边的野花不能采,路边的野草却可能是最好的户外。JWT在推广Reach牙线时,以路面上的杂草象征牙缝里的异物,人们低头可见,巧妙而到位。

 

延伸阅读:

大概是生活习惯差异,牙线广告在国外很普遍。看看佳洁士牙线广告:夹缝里的猪。

 

 

Advertising Agency: JWT and Agência Casa, Brazil
Executive Creative Directors: Roberto Fernandez, Ricardo John
Creative Directors: Rodolfo Amaral, Ricardo Marques, Gustavo Costi
Copywriter: Fernando Christo
Art Director: André Petrini
Art Buyers: Renata Sayao, Paula Ferrari
Illustration: Bruna Guerreiro / 6 E Meia
Photographer: Régis Fernandez
Editor: Felipe Madureira
Account Services: Fernanda Antonelli, Luciana Rodrigues, Carla Magro, Bruno Yantob, Gustavo Nobre, Yves Rodrigues
Media: Ezra Geld, Aline Moda, Daniela Heredia, Wagner Sena, Amaury Magalhães
Planner: Fernand Alphen, Patrice Lamiral E Luiza Madeira
Producer: Flávio Schaefer, Flavio Colella, Maira Chinaglia

Reach牙线
Reach牙线广告:路边的野草
insun
2012-12-11 13:02:02
你可能对这些感兴趣
猫的可爱,是群众意见|灵感手抄本
年度最热cult片,连官方售后都这么惊悚?
“四十年前,他用一把公园长椅向我求婚” | 灵感手抄本
三年了,“社群”还能嚼出什么新滋味? | CCC成都社群大会回顾
游戏没玩儿,但这广告真的燃
“究竟什么书,非得在陪我散步的时候看?”
绊住路人的“猜单词挑战”,答案就在题目里?
下载TOPYS APP
随时随地获取新鲜灵感
立即下载