Lung：肺。
Weight
Print
Client:
Cancer Patients Aid Association (CPAA)
Industry:
Developed By:
Touchstone Advertising, Mumbai
Showcase Description:
The main objective of this ad was to stop the rapidly growing habit of smoking. We have emphasized on lungs, as it a known fact that smoking damages lungs.
Showcase Challenge:
To stop the habit of smoking by creating an awareness among the smokers.
Technical Challenge:
Painstakingly chosen of fonts and wisely placing the alphabets in a thin format that gives a greater impact of weight reducing.
Credits:
Creative Director
Kailash Cahudhari, Shoeb Shaikh
Copy Writer
Shoeb Shaikh
Art Director
Raju Gawde, Shoeb Shaikh
