文:Illusion
我们总是期望着能开车穿梭在城市的每个街道,而当你踏入车门的那一刻起,就必须承担起巨大的责任。著名街头涂鸦艺术家Ernest Zacharevic与丰田公司合作“Protect What's Behind You”项目,提醒司机——小心你的车后,请安装后视摄像头。不要因为你的疏忽发生不必要的悲剧。踢球的小男孩、跳房子的小女孩……欢快的画面被栩栩如生的定格在了停车场的墙上,触动到人心最柔软的角落,令人过目难忘。
Advertising Agency: Happiness Brussels, Brussels, Belgium
Executive Creative Directors:
Karen Corrigan, Cecilia Azcarate Isturiz
Creative Director: Peter Ampe
Concept Provider: Gregory Titeca
Head of Art:
Cecilia Azcarate Isturiz
Copywriter:
Peter Ampe
Art Director:
Cecilia Azcarate Isturiz
Account Director:
Pascal Kemajou
Account Manager:
Mehdi Sel
Producers: Dominique Van doormaal, Bart Vande Maele
Artist:
Ernest Zacharevic
Content Director: Joris Joosten
Social Media Manager: Maarten Breda
Interactive production: Bliss Interactive
Film Director & Photography: Bob Jeusette
Retoucher: Gregory Ellinger
Graphic Designers:
Jeremy Vandenbosch, Daniel Nino
Parking:
Q-Park Lepage
Published: October 2012