文/Missa@顶尖文案topys
对于那些不遵守交通规则,不按常规出牌的路人甲,驾驶的人可谓深恶痛疾。不仅因为出了差错,横竖都是自己的错,除了经济损失,心灵上也受到伤害。所以,一款super紧急刹车辅助系统,在车主的心理诉求中诞生,让驾驶在外他人多一份安全,自己多一份保障。画面里,蓄势待发的麋鹿,淘气自喜的喵星人,正在计划一场‘吓一跳’节目。而不知所谓的车主,躺着也中枪一点不夸张。好了,衰运躲不过,全看他(紧急刹车辅助系统)了。
Panic Brake Assistance System. Because animals love to surprise.
Advertising Agency: Leo Burnett Istanbul, Turkey
Executive Creative Director: Idil Akoglu Ergulen
Creative Director: Guven Haktanir
Copywriter: Selcuk Akyuz
Art Director: Selim Unlusoy
Illustrator: Christian Nauck
Advertiser’s Supervisor: Ozgur Suslu, Melike Guleli
Account Manager: Mehmet Numanoglu
Planner: Ozgun Ozkalay