文/sciascia@顶尖文案topys
身陷肥胖门,甚至连美梦都变成了噩梦……梦想着练就超凡钢管舞技的小男孩,超级重的身体把地板都给压穿了;梦想着与一位白马王子幸福生活的小女孩,肥肥的赘肉让白马苦不堪言。来自Surlat 牛奶的独特创意视角,把肥胖者心中的自卑与痛苦幽默地呈现出来。选择营养低脂的牛奶吧,不要让肥胖扰了孩子的美梦啊~
Advertising Agency: Inbrax, Santiago, Chile
Executive Creative Director: Pancho González
Creative Directors: Pancho González, Daslav Maslov
Art Directors: Cristián Toffolo, Daslav Maslov
Copywriter: Pancho González
Account Director: Carolina Pinheiro
Client Team Director: Angela Movillo
Illustrator: Huacho Malo
Published: January 2013