文/Aoi@顶尖文案TOPYS
短裙、冰激凌、美女露出的大腿……你可以有千万种理由来喜欢夏天，你也可以仅仅因为一个理由就逃避它——肥胖。躲在椰树、冲浪板后有用吗？根本问题在于你自己。
洞察精准，直击目标人群脆弱的心灵。简单几个物件将视觉引向画面中心，即便你是个瘦子，也能感觉到那无处躲藏的窘迫感吧。
Don't hide from summer.
Advertising Agency: Name: Intertotal Comunicação, Caruaru, Brazil
Creative Directors: Gustavo Almeida, Helder França, Jackson Carvalho
Art Director: Eder Pessoa
Copywriter: Carlos Augusto
Published: January 2013
