文:Aoi@顶尖文案TOPYS
不要超速、不要酒后驾驶、不要在开车时发短信……Ecovia交通运输公司将这些行为视作暴力。施暴的镜头颇具张力,但我们都知道,两车相撞时的破坏力N倍于此。因此,公益的口号喊再多遍都不为过。当然,如果不那么严肃,可爱点来说的话:挨打会疼,撞车车也会疼的啦。
Stop the violence
Advertising Agency: Terremoto Propaganda, Curitiba, Brazil
Creative Director: Ricardo Gandolfi
Art Director: Guilherme Rubini
Copywriter: Fabian Oliveira
Illustrator: Cintia Suzuki
Photographer: Ernst Photography
Published: December 2012