文/Aoi @顶尖文案TOPYS
我们常见的促销标签大多设计成红底白字、带锯齿的爆炸形，红色为醒目，爆炸形则有折扣可观、提示注意之意。巴西的家居卖场Lar Center就化用了这一形状为自己广了一告。
茶几、餐桌、床，所有的家具都以爆炸标签的形状出现，仿佛在说“不用再等打折促销了，我们自带折扣。”比起打折时的人山人海、打折商品的质量担忧，这种“与生俱来”的价廉物美更吸引人吧？
Cheap furniture doesn't have to look on sale.
Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues
Copywriter: Daguito Rodrigues
Graphic Producer: João Lima
Photographer / Illustrator: Nuts Locomotyva
Account Manager: Rodrigo Plácido
Media: Alice Orlando
Art buyers: Juliana D'Antino, Juliana Arantes, Virgínia Machado
Published: January 2013
