文/ sciascia @顶尖文案topys
中头奖，一夜暴富，突然之间有这多钱要怎么花呢，不妨看看纽约乐透这场霸气满满的恶作剧——
两哥们正在路上正常行走，突然飞碟来袭，外星人军队接踵而至，一哥们已被枪击身亡，另一苦逼男被外星人逼至墙角，恐惧不已。原来就是一场闹剧，假装身亡的哥们只为搞到朋友一张惊恐万分的照片，不惜大出手笔上演这么一出外星人入侵。
戏剧性的情结把握，火爆的恶作剧场景，倒是满符合一夜暴富的乐透民，投机心理得来的极度膨胀。哥不差钱，就这么玩你，有意见吗？
Media: TV
Category: Games & Toys
Agency: DDB
Brand: New York Lottery
Geo: Americas, United States
Advertising Agency: DDB, NY, USA
Chief Creative Officer: Matt Eastwood
Group Creative Directors: Richard Sharp, Mike Sullivan
Creative Director: Scott Cooney
Head of Production: Ed Zazzera
Executive Producer: Walter Brindak
Group Account Director: Leo Mamorsky
Management Supervisor: Kelly Gorsky
Account Supervisor: Heather Olson
Account Executives: Kemi Adewumi, Tarina Hesaltine
Production Company: O Positive
Director: Jim Jenkins
Edit House: Cutting Room
Editor: Chuck Willis
Assistant Editor: Mike Ramirez, Steve DiLeone
Executive Producer: Melissa Lubin
Producer: Eytan Gutman
Colorist: Chris Ryan
Audio Engineer: Walter Bianco @ Cutting Room
Effects House: Light of Day
Creative Director / Flame Artist: Colin Stackpole
Smoke Artist: Josh Williams
