文/Aoi @顶尖文案TOPYS
如你所见,至少在图中这几个情形下,瘦子更容易活命。其实这家水果店也不是真的要讽刺胖子,而是针对时下垃圾食品对孩子们的负面作用而来。想要孩子拥有一个更健康,更美好的未来(被食人族烤了何谈未来?),还是少吃汉堡多吃水果吧!
一张画面一个情节,看后让人深深的同情那些倒霉的小胖子。^__^
Advertising Agency: Wunderman Dubai, UAE
Executive Creative Director: Kerry Platts
Creative Director: Richa Khan
Art Director: Giles Watson
Copywriter: Hugh Southall
Published: March 2013