文/ sciascia @顶尖文案topys
水饮料，以诉求水源为创意点，已屡见不鲜。乐百氏的“27层净化”，农夫山泉的“我们不生产水，我们只是大自然的搬运工”，都是其中的经典。不过，今天分享的怡泉苏打水创意广告，亦非常独特。
90秒的视觉表现中，没有故事情节，只有几个人从雪山之巅向清泉水里不停的翻滚，最后一刻跳跃入水里的酣畅淋漓。之前也有某矿泉水品牌做过类似于“一滴水的历程”，却不如怡泉这般用真人翻滚的视觉震撼。一方面讲明了怡泉苏打水的水源，一方面也通过这种“翻滚”诠释出苏打水的味觉体验。如此独特、畅爽的广告，让人久久难忘。
Agency:George Patterson Y&R Melbourne
Client:Schweppes
Executive Creative Director:Ben Coulson
Director:Steve Rogers
Senior Writer:Evan Roberts
Senior Art Director:Chris Northam
Agency Executive Producer:Romanca Jasinski
Strategy:Tom Ward
Strategy:Tom Ding
Production Company:Revolver Film
Executive Producer:Michael Ritchie
Executive Producer:Pip Smart
Producer:Pip Smart
Director of Photography:Adam Arkapaw
Editor:Jack Hutchings
Editorial Company:The Butchery
Music:D'Oyley Carte Opera Company
Song:HMS Pinafore
Music Supervisor:Karl Richter
Music Company:Level Two Music
Sound Studio:Mark Mitchell
Sound Studio:Electric Dreams
Sound Design:Paul Le Couteur
Sound Design:Flagstaff Studios
Grade:Ben Eagleton
Grading:Fuel
VFX:Fin Design + Effects
Senior Flame Artist:Justin Bromley
Flame Artist:Julian Ford
Strategy Director:Darryn Wallace
Group Marketing Manager:Ellie Vince
Senior Brand Manager:Ben Goss
Assistant Brand Manager:Emma Brown
