文/Aoi @顶尖文案TOPYS
顺体毛的猕猴桃,烫头的菠萝,游泳的橘子……自爱的人更懂得爱人,于是,对自己如此悉心照料的水果们能变成你喝过最好的果汁。这就是Hortifruti果汁想要传达给我们的。粗线条的画风略显稚嫩,甚至刻意留下纸的纹路、折痕,无不想显示一种“天然去雕饰”的感觉。
The fussiest and freshest fruits.我们选用最考究、最新鲜的水果。
Advertising Agency: MP Publicidade, Vila Velha, Brazil
Creative Directors: Mônica Debbané, Gustavo Mendonça
Art Directors: José Azevedo, Gustavo Mendonça
Copywriter: Rodrigo Pegoretti
Illustrator: José Azevedo
Published: September 2012