文/ sciascia @顶尖文案topys
怎样一目了然表现出Ponteio这次的促销对象是旧物，商品上累积了一层厚厚的灰尘足以说明问题了吧。很犀利的洞察，很聪明直接的表现，简单在灰尘上画出实实在在的促销折扣力度，激起你购物欲的同时，还透出一种在一堆旧物里淘宝的探险和刺激。
Advertising Agency: Jbis Propaganda, Brazil
Creative Director: Fred Bandeira
Creative Supervisor: Gustavo Passos
Art Director: Charles Alvarenga
Copywriter: Mateus Martins
Executive Producer: Renata Quintão
Photographer: Marco Mendes / Lumini
Published: January 2013
