文/ sciascia @顶尖文案topys
还记得那支主角因为旅行回忆太多让死神都等得打瞌睡的TVC么？这套海报的诉求异曲同工，不过在表达上慵懒惬意得多。
蛮有视觉冲击力的一组平面，来自Israir旅行社。无论是驾驶着越野车于丛林中纵情驰骋，还是像鱼儿一般自由自在畅游，抑或是抛下一切贪婪入睡，旅行，总是让人更好地去享受生活、更尽情地去休息。每分每秒，都因着旅行漾起更多的回忆与感动，欢乐时光也因此变得更长、更耐人回味。
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Executive Creative Directors: Danny Yakobowitch, Shani Gershi
Creative Director: Igal Ezra
Art Director: Gabi Kikozashvili
Copywriters: Lior Shvartz, Arnon Rotem
Illustrator: Hezi Josef
Creative Planning: Ran Allon
VP Client Service: Elika Merhavi
Client Manager: Asaf Viskin
Account Manager: Tal Gvili
Published: December 2012
