文/ sciascia @顶尖文案topys
真兄弟,是否愿意为你赴汤蹈火,绝无怨言?嘉士伯最新互动营销,立足朋友概念,带来一场朋友情义真假的测试体验。深更半夜,打扑克输光了,打电话让好朋友送钱来。他会来吗?来了又会面临怎样的状况?
不得不说,重重障碍设置极度考验朋友的耐心与胆量,最后一刻的意外惊喜,在共饮嘉士伯的畅爽中达至高潮。世间万物,唯“真情义”稀贵无价,你共我,真心真意,也是嘉士伯的诚心实意。
Advertising Agency: Duval Guillaume, Belgium
Creative Directors: Geoffrey Hantson, Katrien Bottez
Art Director: Koenraad Lefever
Copywriter: Dries De Wilde
Account Director: Elke Janssens
Account Manager: Bart Verschueren
Agency Producer: Marc Van Buggenhout
Digital Strategic Director: Kris Hoet
Conversation Manager: Maarten Van Herck
Production Company: Monodot
Director: Cecilia Verheyden
Executive Producer: Tatiana Pierre
Producers: Bo De Group, Charlotte Cotman
DOP : Pieter van Alphen
Postproduction Manager: Frauke Dierickx
Editor: Joris Vanden Berk
Sound studio: Sonicville
Post production company: Grid Brussels