文/ sciascia @顶尖文案topys
卖食品，如果再加点烘焙的乐趣，尤其是像烤肉这种食物，烧烤过程的趣味往往会带来更好的食欲。所以这次，Subway的一款烤肉汉堡上市，不再只是拍摄让人垂涎三尺的绚美食材画面，而是为大家准备好了烤炉。你只需拿着平板电脑做出扇风状，木堆就会被慢慢点燃。
加入烧烤趣味和游戏互动的广告，吸引人们主动参与信息传播，不仅讨喜，还容易引发主动扩散。看来新媒体形式下的广告确实拥有不少优势。
Advertising Agency: Rái, São Paulo, Brazil
Executive Creative Directors: Camila Maschietto, Maurício Cavalcanti
Creative Directors: André Baldez, Bruno Cirello
Interactive Creative Director: Ricardo Domingues
Art Directors: Marconi Loura, Redson Silva, Rafael Batista, Rodrigo Machado Costa Neves
Copywriters: Diogo Patoilo, Luis Baseli
Animation: Mateus Bastos
Programming: Michel Lucas de Oliveira, Anselmo Nunes
Published: October 2012
