文/Aoi @顶尖文案TOPYS
即使是硬的像安全头盔一样的脑袋,也有头疼的时候。头疼,别扛着。赶紧吃药才是王道。Saridon,就是国内那个散利痛。
Even the hardest heads can feel pain
150 years
Science for a better life
延伸阅读:
相对于这系列平面,Saridon早先的一则创意显得更有惊喜。头疼是大众问题,将场景置于市井,巧妙表现冲突和戏剧性,看着里面的人竟替他们觉得头疼。= =
Advertising Agency: ZEA BBDO, Caracas, Venezuela
Creative Directors: Gerardo Pernía E, Luisana Franceschi
Art Director: Roberto Mondello
Copywriter: Gerardo Pernía E
Illustrator: Roberto Mondello
Photographer: Claudio Napolitano
Published: January 2013