文/ sciascia @顶尖文案topys
Man?Fan?Pan?Can?Car……本意是要传达“Man”,弱听者却似乎完全没听清,模棱两可成各种发音相似的词汇。有趣的手绘,生动的联想,呈现出弱听人群与人交流时的各种窘态和无奈,洞察到位,挑明需求。来自MINI助听器,早一点使用,早一点无障碍交流。
Advertising Agency: Monday, Bangkok, Thailand
Executive Creative Directors: Passapol Limpisirisan, Wiboon Leepakpreeda
Copywriters: Ingkarasm Techotantiphat, Jirayu Ardsamang
Art Directors: Trisith Arreevong, Pakorn Inthachai, Sarita Chanthai
Photographer: Kamin Jaroensuk
Illustrators: Pakorn Inthachai, Thapat Kijrujipark, Tripuck