文/ sciascia @顶尖文案topys
日本街道的干净已被广泛赞誉，他们极致到什么程度呢？以至于出现了像NPO这样专注于清理细小垃圾的组织，譬如最常见的烟头等。为了改善这一现状，保持街道干净整洁，NPO就需要大量人手来完成清理。于是乎，他们将这些容易被忽视的小烟头放大N倍，印上宣传资料，散落在东京的大街小巷，呼吁更多人参与其中。一个简单巧妙的举动，放大细微垃圾的不雅之处，让人印象深刻。相信不能容忍这样垃圾的人们，应该十分乐于参与进来，一起改善环境。
Advertised brand: NPO Reflection Project
Advert title(s): [cigarette butts] that makes you want to pick up cigarette butts
Headline and copy text (in English): Thank you for picking this up.
Advertising Agency (Name, City, Country):GREY tokyo, Tokyo, Japan
Associate Creative Director/Copywriter: Kei Oki
Senior Art Director: Takeshi Iwamoto
Director: David Shoichi Haruyama
Senior Production Producer: Makoto Kude（PARAGON）
Assistant Production Producer: Yusuke Kashiwagi（PARAGON）
Published/Released/Aired (Month, Year): Dec. 2012
