文/ sciascia @顶尖文案topys
赶在NBA常规赛如火如荼拼杀中推出, 一样是说篮球故事,一样请来东西部炙手可热的球星韦德和杜兰特,然而十分独特的是佳得乐的叙事方式,梦里梦外,硝烟弥漫,悬念迭起。
一段韦德和杜兰特各自在赛前心理独白的挖掘,双方在各自梦里疯狂争夺、暴扣篮板……双雄争霸,虽还未交锋,已剑拔弩张被佳得乐渲染地恰到好处。他们相遇时究竟谁是谁的噩梦?是要超越对手,还是自己?
运动是一场挑战自己极限的朝圣,不炫技,不混脸熟,佳得乐用犀利的洞察、勾人的故事诠释此真意,值得借鉴。
Advertising Agency: TBWA\Chiat\Day, USA
Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Associate Creative Director / Copywriter: Gustavo Sarkis
Associate Creative Directors / Art Directors: Renato Fernandez, Guto Araki
Executive Producer: Sarah Patterson
Producer: Katie Lambrecht
Assistant Producer: Garrison Askew
Executive Project Manager: Karen Thomas
Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Global Account Director: Caroline Britt
Management Supervisor: Magdalena Huber
Global Management Supervisor: Chris Crockett
Account Supervisor: Kyle Webster
Global Account Supervisor: Catherine Fishback
Account Executive: Robyn Baker
Sports Marketing: Lexi Vonderlieth, Brynn Cameron
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planners: Katie Acosta, Matt Bataclan
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: KK Davis
Talent Payment Manager: Vanessa Aniles
Traffic Manager: Jerry Neill
Production Company: MJZ
Director: Rupert Sanders
President: David Zander
Executive Producer: Kate Leahy
Producer: Laurie Boccaccio
Editorial: Rock Paper Scissors
Executive Producer: CL Weaver
Head of Production: Angela Dorian
Editor: Kirk Baxter
Post EFX: The Moving Picture Company
Executive Producer: Asher Edwards
Producer: Juliet Thierney
Supervisor: Paul O’Shea
Music: Amber Music
Original Composition
Composer: Eugene Cho
Executive Producer: Michelle Curran
Sound Studio: LIME STUDIOS
Mixer: Rohan Young
Executive Producer: Jessica Locke
Sound Design: Barking Owl