佳得乐:韦德、杜兰特双雄交锋,究竟谁是谁的噩梦

 

文/ sciascia @顶尖文案topys

 

赶在NBA常规赛如火如荼拼杀中推出, 一样是说篮球故事,一样请来东西部炙手可热的球星韦德和杜兰特,然而十分独特的是佳得乐的叙事方式,梦里梦外,硝烟弥漫,悬念迭起。

一段韦德和杜兰特各自在赛前心理独白的挖掘,双方在各自梦里疯狂争夺、暴扣篮板……双雄争霸,虽还未交锋,已剑拔弩张被佳得乐渲染地恰到好处。他们相遇时究竟谁是谁的噩梦?是要超越对手,还是自己?

运动是一场挑战自己极限的朝圣,不炫技,不混脸熟,佳得乐用犀利的洞察、勾人的故事诠释此真意,值得借鉴。



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basketball,Miami Heat Oklahoma City Thunder
佳得乐:韦德、杜兰特双雄交锋,究竟谁是谁的噩梦
insun
2013-03-29 15:19:27
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