文/Aoi @顶尖文案TOPYS
说到电池广告，小编的记忆还停留在金霸王的那只粉兔子上。如今碱性电池的应用面相对窄了，手机等移动设备上锂电池成了主流。
就这一则广告来说，创意商也算与时俱进，用了时下火爆的两款游戏——
文案：Lasts longer than you think.
Advertising Agency: BEI Confluence, New Delhi, India
Creative Director: Ammar Mohammed
National Creative Director: Anwar Abbas
Art Director / Illustrator: Deb Chakraborty
Copywriter: Ranit Mukherjee
