文/Aoi @顶尖文案TOPYS
不买保险的人常觉得,保险就是“以防万一”嘛。而保险公司更希望你认识到,“人生不如意十之八九”——几率高,且意外随时可能来临,只是时间的问题。
车祸、小偷、龙卷风,意外的肇事者和受害者分别置于时针和分针,时间在流逝,意外也在迫近,到它们重合那一刻……
所以,为了不为突发意外而心惊胆战,还是买份保险图心安吧!
Advertising Agency: DDB/Medellín, Colombia
Creative Directors: Rodrigo Bolívar, Rodrigo Dávila, Marco Muñoz
Art Directors: Daniel Calle, Juan Espitia, Oscar Martínez, Mauricio Cortés, Adrián Arroyave
Copywriters: Juan Arboleda, Andrés Estrada
Illustrators: Daniel Arciniegas, Mauricio Cortés
Producer: Juan García / Vita
Executive Directors: Hamilton Peña, Felipe López
Published: January 15