文/Aoi @顶尖文案TOPYS
蔬菜、水果,新鲜是基本要求,不算卖点。如果新鲜之上味道还特别好,自然值得一说。
Dallas Farmers Market想传达的就是:蔬菜也可以像你钟爱的薯条、糖果、冰淇淋、汉堡一样好吃,还更健康。
Advertising Agency: Firehouse, USA
Executive Creative Director: Tripp Westbrook
Associate Creative Director / Copywriter: Greg Hunter
Art Director: Ryan Smith
Illustrator: Richard Thompson