文/Aoi @顶尖文案TOPYS
科比伤退之后，Nike在美国的报纸和社交媒体上发布了这张平面。 这是典型的Nike风格——简洁、有节奏、鼓舞人心。文案读来就像科比篮球生涯的一次回溯，直到他受伤那一刻。带来的触动也不止于文字，更因为那种精神。援引一位科迷的话，“有种精神叫科比，打不打球不重要”。
Nike是值得期待的，它从没有无趣的作品。完整中英对照文案在下方。
You showed us that an 18-year-old could play with the best.
You showed us that a championship, an exhibition game and a charity event are all must-wins.
You showed us how to play chess while others played checkers.
You showed us how to hit game winner after game winner.
You showed us that an 81-point game is a real thing.
You showed us that gold still matters.
You showed us how to take an ice bath.
You showed us how to score 30 points in a quarter, twice.
You showed us the Mamba Face.
You showed us how to demand perfection and demand it of everyone.
You showed us how to put big-boy pants on.
You showed us that you were never out of it. Ever.
You showed us how inspirational a pair of free throws could be.
Now, show us again.
你让我们见证：18岁，便可与神对话
你让我们见证：无处不在的必胜信念，不管是总决赛、表演赛还是慈善赛
你让我们见证：比赛不是游戏，而是战争
你让我们见证：如何一次又一次的绝杀致胜
你让我们见证：单场81分可以成为一种精神
你让我们见证：总冠军以外的荣耀依旧重要
你让我们见证：滚烫的信念不曾因冰水而降温
你让我们见证：单节30分的传奇。一次，再一次
你让我们见证：曼巴本色
你让我们见证：完美主义是可以传染的
你让我们见证：如何像大人一样打球
你让我们见证：你与湖人同在
你让我们见证：带着决心的罚球，足以点燃一切
现在，请再一次，让我们见证
翻译鸣谢@黑户小生
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