文/ sciascia @顶尖文案topys
一种产品能影射人生,恐怕只有酒水中的千滋百味才能领驭。
Guinness出街的平面,虽形式常见,但贵在与产品及其品牌精神结合地天衣无缝。Guinness的黑色酒体与白色泡沫,形象比拟出背后十年如一日的艰苦付出方能达至台前的光鲜,透出这一杯黑啤背后,始终坚持酿造最好啤酒的决心与不惜付出巨大心力的态度。付出更多,方能醇厚,酒如此,人生亦然。
类似概念的Guinness创意:Guinness:好东西,只会降临给那些懂得等待的人
Advertising Agency: BBDO Proximity, Singapore
Chief Creative Officer: Ronald Ng
Executive Creative Director: Scott Walker
Creative Director / Copywriter: Primus Nair
Creative Director / Art Director: Douglas Goh
Art Director / Illustrator: Jennyson Rosero
Photographer: Cedric Lim
Account Supervisor: Joe Braithwaite
Account Manager: Fiona Huang