文/Missa@顶尖文案TOPYS
把顾客当成恋人，去爱TA，保护TA，以及懂TA...尼桑深谙此理。看到青花瓷，第一个想到的恐怕就是贵重，易碎，以及妥帖保护。创意不算新颖，但文案那句：人都是脆弱的，几分煽情显得格外体贴，容易博得好感。同时青花瓷隐喻人，让人顿生尊贵之感受用非常之余更乐于消费，抬举你的顾客总是没错的！
People are fragile. Nissan Sentra with six airbags.（人是脆弱的，日产Sentra有6个安全气囊）
Advertising Agency: Lew'Lara\TBWA, Brazil
Chief Creative Officer: Manir Fadel
Executive Creative Director: Mariana Sá
Creative Director: Cesar Herszkowicz
Copywriter: Marcos Almirante
Art Director: Bernardo Romero
Photographer: Surachai Puthikulangkura
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Art Buyers: Ana Karina Melo, Ale Sarilho
Account Supervisor: Suellen Copolla, Ricardo Barros
Advertiser's Supervisor: Carlos Murilo Moreno
Account Manager: Alexandre Baroni
Planner: Renata D'avila
Production House Producers: Somsak Pairew, Kitidej Rattanasuvansri
Production House Company: Illusion Co.
