文/ sciascia @顶尖文案topys
各大party聚饮场合,往往是结交新朋友的最佳场所。多年来,各种酒水品牌一直在“老朋友”这块领域上辛勤耕耘,百威跳脱出来,切割“新朋友”概念,联合FACEBOOK,推出了一个相当不错的互动。
百威的The Buddy Cup,饮者饮用前只要先用手机扫描,加入自己的facebookID,随后和别人碰杯时,杯子底部的装置便会有感应,就会自动互粉与其碰杯的ID,并发布说说。线上线下,这为新朋友们建立了更亲密的联系,也利于稳固长久的友谊。不过,小编觉得,这可能也有泄密的隐患吧~~
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