文/ sciascia @顶尖文案topys
66°NORTH是来自冰岛的一个户外服装品牌，2004年开始出口到美国后，因其卓越的保暖性能而受到广泛追捧。究竟有多暖和，广告很幽默地呈现了这一事实。
冰寒地动，一个赶路人冻得直哆嗦。同样站在站牌边一个纹丝不动的飘出音乐的“衣服”让他顿生好奇，忍不住伸手进去摸了一下，觉得温暖异常。钻进去，暖和地就如一个生着壁炉温暖的家！两个大男人只穿着秋衣秋裤，喝着热茶，傲娇地谈笑风生，好得瑟。
普通的诉求，在加点奇幻加点神秘加点幽默，再来点自信的得瑟的后， 成就了一个不错的故事。
Advertising Agency: Grabarz & Partner,
Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Andre Price, Jan-Florian Ege
Designer: Sönke Jansen
Copywriters: Andre Price, Jan-Florian Ege
Account Managers: Thomas Eickhoff, Denise Ewald
Production: Moving Images Judith Uhrlau
Filmproduction: *CZAR*
Director: Reynir Lyngdal
International Executive Producer: Jan Fincke
Executive Producer: Einar Sveinn Þórðarson
International Producer: Niko Maronn
Producer: Valdimar Ármann
Art Direction: Egil Viðarsson
DoP: Ásgrímur Ásgrímur Guðbjartsson
Postproduction: Harvest Digital Agriculture
Sounddesign&komposition: The German Wahnsinn Team
Sounddesigner: Philipp Feit
