文/ sciascia @顶尖文案topys
已被英国女王伊丽莎白二世及皇室认可的Robinsons果汁,是英国人喜爱的口味之一,已成为每个家庭常备的果汁饮料。
整个故事中,都在铺张两个小孩之间的亲密友情。细心点不难发现,蓝色衣服的小男孩总是细心照顾和谦让着另一小男孩,也更容易体力不支。最后一起冲向家喝Robinsons果汁时,也是一大一小的杯子。种种细节铺垫,让最后一刻蓝色衣服的小男孩其实就是父亲的事实,告知地很自然,也很让人感动,意犹未尽。亦父亦友,最好的家庭温情应该就是如此。
Agency:BBH London
Client:Robinsons
Creative:Matt Moreland
Creative:Chris Clarke
Creative:Sarah Hardcastle
Creative:Elliot Shiels
Creative Director:Hamish Pinnell
Creative Director:Justin Moore
Producer:Glenn Paton
Strategic Business Lead:John Harrison
Strategic Business Lead:Becky Russell
Strategist:Lilli English
Team Director:Alex Monger
Director:Si & Ad
Executive Producer:Lizie Gower
Producer:Dom Thomas
Director of Photography:Barry Ackroyd
Post Production:The Mill
Editor:Joe Guest
Editorial Company:Final Cut
Sound:Nick Angell