文/ sciascia @顶尖文案topys
火上再浇点油怎样？哈雷戴维森深谙此道。
本来，顾客在试骑哈雷时，金属外壳、大排量油门和巨大轰鸣声，已足以让人血脉贲张，激动不已！不过，为了让你真正了解哈雷为何如此劲爆、拉风、不羁与自由，惊喜还在后面。当顾客骑行一段距离后，事先安排好的60人哈雷车队，会突然出现在顾客的周围，相互拥簇一起骑行，让你身在哈雷团体中的优越感与骑士感爆棚。这种情况下，很多人都会忍不住激动就买了吧！
虽然真正的热爱所向披靡，不过适当的煽风点火、创造极致体验也相当必要。
Advertising Agency: Moma Propaganda, Brazil
Creative Director: Rodolfo Sampaio
Copywriter: Ricardo Franco
Art Director: Fábio Baraldi
Art Director: Angelo Maia
Account Team: Marco
Piza, Vanessa Costa, Caru Bessa
Agency Producer: Marcelo Toledo
Production Company:
Paranoid BR
Executive Producer: Egisto Betti
Director: Pedro Coutinho
Photography
Director: Pierre de Kerchove
Production Company
Account: Juliana Miranda
Editor: Onon
Lettering: Onon, Luiz Neves
Editor: Tânia Ripardo
Client Team: Julio
Vitti, Gregory Claerhout
