文/Aoi @顶尖文案TOPYS
“不存在'二维空间',只存在二维平面和三维空间。”爱因斯坦说这话正常,但一支牙刷这样玩深奥就有点难理解了。
只为表达Pepsodent牙刷可以抵达不可抵达的地方,刷到难以刷到的角落,就动用科学知识。
难道这品牌特供科学家使用?
Reaches impossible places.
Advertising Agency: Borghi/Lowe, Brazil
Global Creative Director: Edgard Gianesi
Executive Creative Directors: Jose Borghi, Fernando Nobre
Creative Director: Fernando Nobre
Creative Director: Fabio Brigido
Art Director: Roberto Ulhoa
Copywriter: Ricardo Scarpa
Illustrator: Walfrido Monteiro