文/ sciascia @顶尖文案topys
很奇葩的搅拌机创意思路。全家福,面容有些丑怪的父母,中间无一例外是一位有着天使般样貌的BABY,相当不寻常,跟不是亲生的一样。
不过,Arno搅拌机的一席广告语:不管什么成分,都能完美的组合,让人恍然大悟,看来再复杂的东西,Arno都能轻松应对了。很内涵的类比,不走寻常路,有恶趣味的人一定相当喜欢。
Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Alexandre Abrantes
Art Directors: Alessandro
Cassulino, Rodrigo Panucci
Photographer: Pedro Dimitrow
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Account Supervisor: Ana Flávia Back
Advertiser's Supervisor: Eliana Leonhardt
Account Managers: João Paulo Hessel, Fábio Simão, Gleidys Salvanha
Post Production: Burti Hd, Arizona