文/ sciascia @顶尖文案topys
相较于一年前Getty Images用“873张图片勾勒出你的一生”的快节奏,今年,Getty Images依旧传承爱的主题,娓娓道来的“85秒爱情故事”则更加细腻。
广告片里的素材皆源自Getty Images上的视频,出生、相识、嬉戏、分开、重聚,一幅幅视频片段向左拉进的创新表现,时光流逝的感觉强烈。按照片中的计时器,两个人的爱情诠释用去了85秒,这是他们的85秒,也可能是我们的85秒。大千世界,不同的人那千姿百态的爱情,Getty Images站内共有63103983秒的庞大视频量,足以囊括这无限种可能。玩情感渗入与诉求素材库强大两不误,以情感利器进一步加强粘性,总之先爱上Getty Images再说。
Advertising Agency:
AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Marcello Serpa, Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros, Renato Simões e Bruno Prosperi
Creation: Marcos Kotlhar, Sophie Schoenburg
Agency Producer: Vera Jacinto, Rafael Motta, Charles Nobili
Production Company: ZOLA
Director: João Simi e Marcos Kotlhar
Head of Art: Gustavo Vockos
Research: Marcos Kotlhar, João Simi, Procuradoria de Filmes, Beto Araújo, Sacha
Bastos, Gustavo Vockos
Motion: Marcos Kotlhar, João Simi, Daniel Lemos, Rafael França
Music: Satélite
Music Producer: Kito Siqueira, Roberto Coelho
Editor: Beto Araújo e Sacha Bastos
Executive Producer: Jimmy Palma
Post Production: CLAN vfx
Project Manager: Markinhos Fagundes, Claudio Costa
Production: Amelinha Lobo, Pedro Bueno
Account Supervisor: Cristina Chacon, Tássia Massumi Nishida
Media: Paulo Camossa, Patricia Moreton
Advertiser’s Supervisor: Renata Simões