文/ sciascia @顶尖文案topys
现在能源类公司的传播越来越人性化,当然这是博得消费者青睐的捷径。
电能,在我们生活中扮演的角色是多么重要这一事实,常常被忽略。来自巴西圣保罗的AES Eletropaulo电能源公司,通过一个个温暖的街头灯光投影,将看似缥缈抽象的电力融入了种种平日感动的瞬间,这些都是向大众征集而来,比如“爸爸就是在这儿教我骑自行车的”、“在这里我遇见了我的狗狗”、“我的初吻就发生在这里”等,就像和你对话般,亲切、极富感召力。
Advertising Agency: dim&canzian, São Paulo, Brazil
Chief Creative Officer: Michele Dim D'Ippolito
Chief Media Officer: Marcio Canzian
Creative Directors: Michele Dim D'Ippolito, Gabriel Araujo, Bruno Salgueiro
Art Directors: Thiago Nabisco, Wanslez Quaresma, Bruno Salgueiro
Copywriter: Samuel Segatelli
Director: Marcos Alberti
Sound Design: Shuffle ÁudioProducer: Murilo Moura
Planner: Samantha Barbiere
Editors: David Donato, Teisson Froes