文/ sciascia @顶尖文案topys

Passa Fácil应该是一种有助于衣物顽固褶皱更易被熨烫的喷雾，衣服拟人化的表现有趣独特。从疯狂的摇滚乐队到整齐划一的合唱团，从大打出手的囚犯到站如松的武僧，从调皮捣蛋的学生到飒爽军姿的童子军，形象到位的表现让人忍俊不禁，更简单博得好感。

Advertising Agency: Z+ Comunicação, Brazil

Creative Director: Manoel Zanzoti

Art Director: Elias Carmo

Copywriter: Felipe Dornelas

Planner: Rodrigo Cerveira

Account Director: Anita Souza

Illustrators: Pedro Júnior, Maximo Lucosi

Account manager: Rodrigo Souza

Art Buyer: Alice Imamura

Published: May 2013