文/ sciascia @顶尖文案topys
开车不要玩手机的公益广告看过不少,Toyota这个创意却十分简单直接,一针见血。
利用观看广告的人一定会习惯性拿出手机扫描QR码,将平面广告与人们互动起来。于是,扫描QR码后,原来广告里马路中央的行人和奶牛早已不见,手机上只显现一条空旷的马路和“开车不要玩手机”的讯息。极度客观、讲事实的态度,让人印象深刻。
Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Creative Director: Daniel De León
Copywriter: Gino Bernabé
Art Director: Alejandro Bottas, Edher Espinoza
Head of Art: Christian Sánchez
Production: Michel Motte, Toshio Nakandakare
Photography: Alex Freundt / Latinstock
Retouch: Jose Catacora, Edher Espinoza
Digital Production: 3.0 Consulting Group
Video Production: Cine70
Video Director: Mauricio Hidalgo
Account Director: Manuel Ahumada
Account Executive: Karen Salkeld