文/Missa@顶尖文案TOPYS
秃头不敢出门,戴帽子?戴假发?腹黑老爸欢乐多,小正太一抗肩,出门走起~一路父与子乐呵乐呵,呆萌呆萌,广告在哪里?直到回家,放下正太,老爸头顶中间的秃头之处戳中萌点,博得一乐,原来拿儿子做遮羞布了。不过欢乐归欢乐,秃头到底是心中一道伤。don't hide it .fix it(不要掩藏,修护他!)
小编觉得最后能特写男人的一脸沉重效果更好,这样一喜一哀前后的反差对比,最令人动容,其中滋味唯有‘同道之人’能深切感触,亦能产生强烈共鸣。
Vitalfan anti hair loss capsules (防脱发胶囊)
Advertising Agency: Herezie, Paris, France
Executive Creative Director: Andrea Stillacci
Copywriter: Eva Ho
Art Director: Ali Al Sabbah
Agency Producers: Barbara Vaira, Louise Trojani
Account Supervisor: Julien Quidor Dit Pasquet
Head of planning: Luc Wise
Producer: Sylvaine Mella/Stink
Director: Arie Elmaleh
D.O.P: Pierre Edelmann
Lighting: Jeremy Fossoud
Editor: Eric Jacquemin
Editing Company: Firm
Music: Bea Parks
Sound Design / Arrangement: Le Chant Des Sirenes
Post Production: Firm