文/ sciascia @顶尖文案topys
心思巧妙,为了宣传自家的饮品0脂肪,Yogoberry制作了一张特殊海报。在健美苗条的男人或女人身体上,把Yogoberry的杯子镶嵌在其上面,一番处理后,杯子瞬间变成了身体上6块漂亮的腹肌,这样一来,关于饮品的0脂肪似乎就不用太多说明了。
Advertising Agency: Staff Brasil, Rio
de Janeiro, Brazil
Creative Director: Paulo Castro, Neca Bohrer
Art Director: Bernardo Machado, Pedro Vargens
Copywriter: Lucas Ribeiro
Illustrator: Bernardo Machado
Account Manager: Rafaella Eyer
Account Supervisor: Renata Ouvidor
Graphic Producer: Ronaldo Las Casas
Advertiser‘s Producer: Rafael Bae