连奇普·威尔逊在《The Story of lululemon》中提到,lululemon最出名的其实是购物袋,这个袋子就是最好的广告。除去实用、方便的原因,印在袋子上的文案,即lululemon品牌宣言(lululemon Manifesto)是戳中人们内心的关键点。

在袋子上印金句的做法最早源自lululemon的创始人奇普·威尔逊(Chip Wilson),他18岁时读到安兰德的《阿特拉斯耸耸肩》对自己产生了深远影响,还在创业过程中更是给自己带来灵感,旨在“将平庸的世界变得伟大”。而且奇普·威尔逊是如此喜爱这本书,不仅把该书列为员工必读书目,还把开篇的第一句话“谁是约翰·高尔特?”印在袋子上,lulumon想传递的价值观和这句话所代表着的“只有自己可以定义自己”的精神不谋而合。




而且今天被人们所追捧的lululemon购物袋不再只是简单印上文案,在Rémi Paringaux所领导的lululemon创意团队以及顶尖设计公司五角设计(Pentagram)还在袋子的排版设计上下了不少功夫。设计师开发了一种“模块化结构”,使每一句话都更具有可读性,并相互区分;多种角度的排列以及运用SangBleu Empir、Druk、Cut(MuirMcNeil)等现代风的字体,增添了动态感和活力感……经过排版设计的品牌宣言变成了一种品牌视觉语言。

Be all in. (全力以赴。)


Creativity is MAXIMIZED when you are living in the moment.(当你活在当下,创造力就会得到最大化。)

Success is determined by how you handle setbacks.(成功取决于你如何面对挫折)

Get to know people who don't look like you, sound like you, think like you.(去了解那些与你不相似的人、和你有不同声音的人、与你有不同观点的人。)

Get humongous goals.(请设定宏大的目标。)

A daily hit of athletic-induced endorphins helps you offset stress.(每天坚持“服用”由运动产生的内啡肽,有助于你消减压力。)

Positive stress helps achieve “impossible” goals.(良性的压力能助你实现“不可能”的目标。)

Listen and then ask intentional questions.(倾听然后提出有针对性的问题。)

Making mistakes is making progress.(犯错意味着进步。)

Do one thing a day that scares you.(每天做一件令自己恐惧的事情。)

Get moving.(动起来。)

Energy creates energy.(能量创造能量。)

There is no height or age requirement to change he world.(改变世界没有身高和年龄要求。)

Ignore the haters. Including yourself.(无视讨厌你的人,包括你的自厌感。)

Positive thoughts, words, and actions create positive thoughts, words, and actions.(积极的想法、语言、行动同样会创造出积极的想法、语言、行动。)

Imperfect is perfect.(不完美就是完美。)

Start now. Find out what you're capable of.(行动起来。找到你自己的能力所在。)

Try to see all three sides.(试着看到事物的多个面向。)

The most important answers will never be found in a search bar.(最至关重要的答案永远不会来自搜索栏。)

Hope is not a strategy.(希望并不是一种策略。)

Friends > Money(朋友>金钱)

Be open about falling apart. It's what will keep you together.(以开放的态度面对分离,这会使你们保持连结。)

Visualize your eventual demise to affect how you live in this moment.(想象你面临生命终点的时刻,这会影响你此刻的生活态度。)

The pursuit of happiness is the source of unhappiness.(不幸源于对幸福的追求。)


You are important. Yes, you reading this. You.(你是重要的,是的,就是读到这里的你。你。)

Dance, sing, floss and travel.(舞蹈,歌唱,在赛道的终点展开双臂迎接胜利,四处游历赏玩。)

The wisdom of our elders is one of most precious resources.(前辈的智慧是最重要的资源之一。)

Your outlook on life is a direct reflection of how much you love yourself.(你的人生观反映出你有多爱你自己。)

Observe a plant before and after watering and relate these benefits to your body and brain.(给植物浇水前后观察它们,并将其观察所得与你的大脑和身体联系在一起。)

That which matters most should never give way to that which matters least.(最重要的东西永远不应该让位于最无足轻重的东西。)

Sweat once a day to regenerate your skin and your mind.(每天都挥汗,让你的皮肤和心灵都重获新生。)

The world moves so fast. Do it now, do it now, do it now.(这个世界瞬息万变。现在就行动起来,行动起来,行动起来。)

Make grandiose displays of love. 80's movie will guide you.(请夸张地表达爱,80年代的电影会告诉你该怎么做。)

Unlike a piggy bank, your worth never decreases.(区别于小猪存钱罐,你的价值永远不会减少。)

Open your ears, eyes and heart to open your mind.(张开耳朵、眼睛以及内心,以开阔你的思想。)

Your biggest opportunity for growth is when it all hits the fan.(你最大的成长机会就是当你突然陷入困境的时候。)

1 in 9 people don't have easy access to clean water. Water is life. Savour very drop.(全世界每9个人中间就有1个人无法饮用干净的水。水是生命之源。请真心每一滴。)

Meditate for 10 minutes every day. Unless you're busy. (不忙的时候,每天都冥想10分钟吧。)

Reconnect with nature. The better your know it the less you take it for granted.(与自然重新连接。你越是了解自然就越不会把一切是做理所当然。)

You attract love when you love yourself.(当你爱自己,你就会吸引来爱。)

Replace the word “TRY”with “WILL” and watch the magic happen.(把话语中的“尝试”替代为“将会”,然后静候奇迹发生。)

Breathe deeply, and appreciate the moment. Living in the moment could be the meaning of life.(深呼吸,对此刻感到感激。活在当下可能就是生命的意义。)

Stress is related to 99% of all illness.(99%的疾病都与压力有关。)

Put away your phone. The real world is not on hold.(放下手机,现实世界并没有因此停滞不前。)

Do not use cleaning chemicals on your kitchen surfaces. Someone will inevitably make a sandwich on your counter.(请不要使用化学物品来清洗你的厨房台面,因为保不齐会有人在台面上做三明治。)

Salt+high fructose corn syrup+butter=early death(食盐+高果糖的玉米糖浆+黄油=早死)

What you to to the earth is you do to yourself.(你对地球所做的就是你对自己所做的。)

Sunscreen absorbed into the skin might be worse for you than sunshine. Get the right amount of sunshine.(被皮肤所吸收的防晒霜比你晒到的阳光更糟糕。请适量地吸收阳光吧。)

Drink fresh water and as much as you can. Fresh water flushes toxins from your body and keeps your brain sharp.(尽可能多地喝水吧。喝水可以冲走你身体里的毒素,让大脑保持敏锐。)

Jealousy works the opposite way you want it to.(嫉妒之心的作用总是事与愿违。)

Have you woken up two days in a row uninspired? Change your life!(你这两天睡醒起来是否毫无灵感可言?是时候改变的你生活了!)

The conscious brain can only hold one thought at a time. Choose a positive thought.(有意识的大脑一次只能容得下一个想法,请选择那个积极的想法。)

Live near the ocean and inhale the pure salt air that flows over the water.(住在海附近,吸收海面上飘来带有盐味的空气。)

lululemon 袋子 文案 运动 鸡汤 金句 励志 哲学
2023-07-20 18:29:45