Jeep,户外广告创意：Just for Jeep..

BRIEF: BBDO Mexico faced the biggest challenge ever: to strengthen the Jeep brand among our target, showing the essence of the brand, highlighting its unique capacity and performance off-road, with a ridiculously low budget.

SOLUTION: We used 3 affordable billboards, out of town, picking Mexico’s busiest highway, with perfect timing: summer, and integrated them to the highway by resembling official signage just through colors and typography. By having the exits pointing to unexisting roads, we demonstrated Jeep’s off-road power automatically.

Client:	Daimler chrysler
Agency:	BBDO Mexico
Creatives:	Héctor Fernández (Executive Creative Director) Héctor Benitez (Creative Director) Miguel Murillo (Creative Director) MARIANA MORALES (Copywriter) Verónica Casas (Art Director)
Country:	Mexico