比利时人吃很多的蛋黄酱，所以对他们来说，这个广告还有点意思。但一般人联想起蛋黄酱，并没什么好感，一大盘的蛋黄酱，也不一定能很诱人。一个巧妙的创意，扭转了这个问题。戛纳铜奖作品。
In Belgium people eat a lot of mayonnaise, so for us this ad is pretty funny. But it’s imaginable others find it disgusting. A plate full of mayonnaise is not very appealing, but the idea behind it is just genious. This ad won a bronze lion at the 2007 Cannes festival.
Company: Heinz
Agency: Leo Burnett, Brussels
Country: 
Belgium
