日本麦酒（原谅我这么直白的翻译）的最新广告，画面绝对不愧于美轮美奂一词。他们用最美的画面展示了整个制酒过程，并融入自己的历史文化。对于拥有深厚文化底蕴的商品，此广告相当适用。
Via：take-easy创意放轻松
高清版：
Via Dentsu Canada, Sons and Daughters and Crush partnered to create a lavish journey though Japan’s rich cultural heritage that reveals the brewing process behind Sapporo beer.
Co-directed by Mark Zibert (Sons and Daughters) and Gary Thomas (Crush), the beautifully detailed two min film was shot on location over a month in Guangzhou, China.
“The original concept was to create an other-worldly visual experience that would gradually tell the story of how Sapporo beer is crafted,” explains Thomas. Taking children’s cutaway storybooks as their starting point, Thomas and Zibert drew on a range of film and VFX techniques to build the finished image.
“We looked at a few techniques off the top, says Zibert. “We first considering creating the entire spot with motion control and CG. Then experimenting with projecting 2D art/matt paintings onto geometry (developed by Crush Sean Cochrane) and finding it had a unique quality to make this campaign stand apart. So the spot is not entirely photo or CG or 2D illustration, but a combination of all three,” adds Zibert.
Three dedicated artists were assigned to create each of the transitional rooms, with illustrations by James Zhang guiding the way at very step. To bring the film to life, Zibert and Thomas paid meticulous attention to the casting, working with an assortment of trained martial arts experts, sumo wrestlers and actors cast as Samurai and Geisha. Japanese cultural advisors were on set throughout to ensure authenticity across the production, with the same level of detail being paid to costume design and art direction.
“We were excited about this project from the moment it came in,” enthuses Thomas. “We all saw it as a one-time opportunity to do something amazing which would stand out in its field and prove that people are still open to seeing advertising that intrigues and delights. Not to mention we get to cast and shoot samurai warriors and Geishas!"
The project was done in Flame and Inferno, with Maya, and After Effects. Crush sends out a special thanks to Loki VFX who contributed to the awesome dragon sequence.
Title: Legendary Biru
Client: Sapporo
Agency: Dentsu Canada Inc.
Creative Directors: Glen Hunt, Les Soos
Writers: Glen Hunt, Dhaval Bhatt
Art Directors: Les Soos, David Glen
Agency Producer: Sharon Kosokowsky
Strategic Planner: Jeff McCrory
Account Director: Tim Binkley
Cultural Consultant: Nobu Tanaka
Directors: Mark Zibert, Sons and Daughters and Gary Thomas, Crush
Live Action Production Company: Sons and Daughters
Executive Producer: Dan Ford
DOP: Kevin Chan
Producer: Jeff Darragh
Post Production: Crush
Post Visual Effects: Crush & Loki Visual Effects
Crush:
Creative Director: Gary Thomas
Executive Producer: Jo-ann Cook
Producer: Stephanie Pennington
Art Director: Yoho Hang Yue
Lead VFX Artist: Sean Cochrane
VFX Artists: David Whiteson, Naveen Srivastava, Kaelem Cahil, Greg Dunlop
Junior VFX Artist: Andre Arevalo, Patrick Moore
Rotoscope: Gavinesh Patel, Kyle Steffler
Animation/CG Supervisor: Aylwin Fernando
Senior Animator: Chris Minos
CG Artists: Josh Clifton, Mark Irish
CG Production Managers: Raphael Quirino
Matte Painters: Yanick Dusseault, Bojan Zoric, Jorgen Lauritzen
Loki Visual Effects (Dragon/Fire Scene):
VFX Supervisor: Gene Dreitser
VFX Producer: France Daigle
Technical Director: Ryan McDonald
Animator: Fred Wilmot
Modeller: Erin Nicholson
Texture Artist: Paul DeOliveira
Transfer House: Notch
Colourist: Gary Chuntz
Music: Grayson Matthews
Producer: Dave Sorbara
Composer: Grayson Matthews
Engineer: Annelise Noronha
The commercial titled Legendary Biru was done by DENTSU CANADA advertising agency for SAPPORO BEER (SAPPORO BREWERIES company) in Canada. It was released in the June 2010. Business sector is Alcoholic drinks.
