文/言一
成功的广告总是善于结合热点。发现桌球这项运动变得越来越流行，阿根廷奥美就把它用在了百威啤酒的推广上。这个campaign是基于一个洞察——对于男人们来说，足球和水晶球（代指酒吧）有着同样的吸引力。遗憾的是，一直以来它们只能分别成为“两个”爱好而不能同时享受。百威的这次推广活动解决了这个问题。
一个7x3米的大台球桌、15颗设计成桌球的足球，它们一起出现，着实是个惊喜。还顺便创造了世上最大桌球和世上最小足球场的记录。玩家要以桌球的规则、足球的踢法来参与游戏，看看视频里现场的欢呼声和聚在一起的人群就知道，活动反响极其热烈。超过600位玩家参与了活动，福克斯体育台和ESPN都进行了直播报道。据悉，该活动正在阿根廷最大城市布宜诺斯巡回进行。
多说一句，这下最开心的无疑是男人啊：酒、足球、女人，一举三得了。
Ogilvy Argentina developed an innovative action for Budweiser associated to the growth of a new and very singular sport: “Poolball”, an idea that links two great passions of men, nightlife and soccer. A giant pool table over 7x3 meters long, with 15 redesigned soccer balls. Two teams of 2 friends standing on top of this huge table playing with the same pool rules. The difference is in “Poolball” you use your feet to shoot and not the club. “Poolball”was presented in an exclusive event where over 600 people enjoyed and had fun with this new sport. There were tunnels, foot games and high precision shots together with good music, mirror balls, women and the most sold beer in the world, Budweiser. Fox Sports and ESPN broadcasted live. Poolball is now touring around bars and pubs of Buenos Aires.
Advertising Agency: Ogilvy, Argentina
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Copywriter: Federico Fragola
Art Director: Tomás Lavagno
General Manager: Germán Yunes
Managing Director: Diego Raspo
Account Director: Georgina Roccatagliata
Account Executives: Giselle Estevez, Jazmín Salas
Production Director: Valeria Pinto
Agency Producers: Federico Faralla, Gaston Sueiro
BTL Producción Director: José Cardelli
BTL Producer: Guillermo Astobiza
Production House: Awards Cine
Table Developers: Sodapasta
Director: Viviano Romero
Executive Producer: Guadalupe Gallardo
Director of Photography: Pablo Iacovone
Edition: Viviano Romero
Post Production: La Sociedad Post
Music Designer: Mariano Iezzi / CCCI
Responsible for the client: Pablo Beltrán
