Budweiser百威啤酒 创意互动:世上最大的台球桌和最小的足球场

 

文/言一

成功的广告总是善于结合热点。发现桌球这项运动变得越来越流行,阿根廷奥美就把它用在了百威啤酒的推广上。这个campaign是基于一个洞察——对于男人们来说,足球和水晶球(代指酒吧)有着同样的吸引力。遗憾的是,一直以来它们只能分别成为“两个”爱好而不能同时享受。百威的这次推广活动解决了这个问题。

一个7x3米的大台球桌、15颗设计成桌球的足球,它们一起出现,着实是个惊喜。还顺便创造了世上最大桌球和世上最小足球场的记录。玩家要以桌球的规则、足球的踢法来参与游戏,看看视频里现场的欢呼声和聚在一起的人群就知道,活动反响极其热烈。超过600位玩家参与了活动,福克斯体育台和ESPN都进行了直播报道。据悉,该活动正在阿根廷最大城市布宜诺斯巡回进行。

多说一句,这下最开心的无疑是男人啊:酒、足球、女人,一举三得了。

Ogilvy Argentina developed an innovative action for Budweiser associated to the growth of a new and very singular sport: “Poolball”, an idea that links two great passions of men, nightlife and soccer. 
A giant pool table over 7x3 meters long, with 15 redesigned soccer balls. Two teams of 2 friends standing on top of this huge table playing with the same pool rules. The difference is in “Poolball” you use your feet to shoot and not the club. 
“Poolball”was presented in an exclusive event where over 600 people enjoyed and had fun with this new sport. There were tunnels, foot games and high precision shots together with good music, mirror balls, women and the most sold beer in the world, Budweiser. Fox Sports and ESPN broadcasted live. Poolball is now touring around bars and pubs of Buenos Aires.

Advertising Agency: Ogilvy, Argentina

General Creative Director: Gastón Bigio

Head of Art: Jonathan Gurvit

Creative Directors: Javier Mentasti, Maximiliano Maddalena

Copywriter: Federico Fragola

Art Director: Tomás Lavagno

General Manager: Germán Yunes

Managing Director: Diego Raspo

Account Director: Georgina Roccatagliata

Account Executives: Giselle Estevez, Jazmín Salas

Production Director: Valeria Pinto

Agency Producers: Federico Faralla, Gaston Sueiro

BTL Producción Director: José Cardelli

BTL Producer: Guillermo Astobiza

Production House: Awards Cine

Table Developers: Sodapasta

Director: Viviano Romero

Executive Producer: Guadalupe Gallardo

Director of Photography: Pablo Iacovone

Edition: Viviano Romero

Post Production: La Sociedad Post

Music Designer: Mariano Iezzi / CCCI

Responsible for the client: Pablo Beltrán

 

百威 台球 poolball Budweiser 百威啤酒 足球
Budweiser百威啤酒 创意互动:世上最大的台球桌和最小的足球场
insun
2012-03-24 20:32:45
你可能对这些感兴趣
小时候不吃的面包边,长大后派上大用场了
“当完成了童年的理想,童年又变成了理想”|灵感手抄本
入围苹果设计奖的优质app和游戏,你用过几个?|创意白皮书
能和杜蕾斯比肩的文案出现了
一朵不被看好的花竟然火了60年|品牌兔子洞
这则“纯文字”火锅广告,一眼就看饱了
把世界看成一个巨大的“Yes but”,创意不就来了丨一周创意速览
拍不完!2T的云盘都不够我存宠物照片!
下载TOPYS APP
随时随地获取新鲜灵感
立即下载