WuKeXing is a premium art
formative education (publishing) house, which helps children to build a
healthy-positive life by offering fully experiencing opportunities in
their drawing books. Differentiate from the force-feed style art
training centers on market today, WuKeXing exhales their creativity
thinking based on kid’s real need.
“Studying
is as fun as making friends” is the design inspiration for this
program. Five lovely kids who play different personalities will feed
into the five-pointed star as the brand element. In order to set up the
whole branding experience to the audience, this visual concept is
applying in stationary, daily-use, fashion wearing, space., ect.
五颗星是一家以绘本为工具通过对孩子进行全方位立体体验从而树立其健康积极的人生观，与良好的艺术修养的高等美术启蒙教育（出版）机构。设计希望区别于市面上填鸭式儿童兴趣班的形象定位，因此决定以“孩子”为核心进行发散性创想思维。
“学习就像交朋友那么有趣”是此次设计的宗旨；品牌形象以“星星”为元素，设计成五位性格各异，有趣可爱的小朋友。并将此套生动活泼的视觉延展到文具，日常用品，服装，空间......等，建立完整的品牌体验；让孩子在各种互动学习中成长。
