文/仙人掌@顶尖文案topys
亲,还在用小金猪存钱么?你OUT啦!连你的存钱罐都过着入不敷出、供不应求、满打满算的拮据生活,你是不是也该为自己怎么也丰盈不了的钱包来点“快招”?
纽约彩票机构用趣味的小猪造型储蓄罐来传达与财富相通的概念,在过去人们提倡勤俭持家,而瞬息万变的当下,存款远远满足不了你渴望优良环境的生活需求:约会要钱,家用差钱,生儿育女更是花钱……如果说人生就是一场博弈,那何不试试运气,购入几张彩票,让你的财富有机会翻个倍?
文案:Multiply your money
增值你的财富
Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Group Creative Directors: Richard Sharp, Mike Sullivan
Executive Creative Director / Head of Art: Menno Kluin
Associate Creative Directors: Aron Fried, Carlos Wigle
Group Account Director: Leo Mamorsky
Management Supervisor: Kelly Gorsky
Account Supervisor: Heather Olson
Account Executives: Kemi Adewumi, Tarina Hesaltine
Art Buyer: Jane Piampiano
Print Production: Christie Dwyer
Project Management: Julie Evcimen
Artist: Yumyum