文/ sciascia @顶尖文案topys
电子产品,磕磕碰碰、死机崩溃常有的事,保修期内还好说,过了保修期出现了诸如此类的问题,恐怕你就要出血了,任何一个元件更换都是白花花的银子啊。Insinuante商店将手机、数码相机拆成一个个元件,对其明码标价来对比他们的延长保修服务价格,超低性价比,选择哪一个自然不用多说。(另存为可查看大图)
Advertising Agency: Revolution, Brazil
类似创意手法,还有当年杜蕾斯用婴儿车的价格来类比安全套的价格,一样极具说服力。
Creative Directors: Emerson Braga, Edson Rosa
Art Directors: Edson Rosa, Marcos Ventura
Copywriter: Emerson Braga
Photography: Diego Freire
Additional credits:
Carlos Pereira, Renata Matos, Vitor Barros, Flavio Fernandez, Melina Romariz,
Mylene Alves, Clarissa Mattos, Caio Batista, Joaquim Sousa
Published: April
2013